- VISUAL MERCHANDISING -
BEAUTY / COSMETICS
Tasks:
Organize and meet brand promotion deadlines.
Coordinate merchandise, lights, counter walk, company standards and floor plans.
Schedule and create timelines for DEPT events (holiday, Anniversary, Glam up, Scentscape, Beauty Trend Event, Sale)
Partner with DEPT management, counter managers, sale associates, vendors, SR. Brand directors and corporate planning team.
Strategized launch dates, product consumerism, and customer experiences.
Educate beauty team with company, OSHA, and ADA standards.
Lead all visual signage, transfers, and fixture usage.
MENS DESIGNER / CLOTHING / FRAGRANCE
Partner with DEPT management, store manager, sale associates, planning team, store design, and brand vendors.
Create and apply heat maps, floor plans, and brand adjacencies.
Educate sale team with company standards, corporate directives, ADA standards, and merchandise directives.
Style mannequins ranging from ages of teens to gentlemen, price points for college students to designer collectors, and from street to formal.
Coordinate men’s department remodel, designer brand hard shops, and fixture concept update with store design / planning team.
Managed seven designer hard shops / partnered with designer brand teams.
Implement department guidelines, updates, and product priorities.
YOUNG ADULT / TBD
Styled mannequins ranging from college students to business women entering their career goals, from teens to mothers, and from price points from affordable to curating their closet.
Merchandise department by shops, Young adults, Surf wear, night out, brands, and transitioning stages.
Teamed with corporate and management to implement women’s department refresh.
Organized department through fixture concept to guide customers.
Educate and trained teams with product knowledge, brand updates, launch dates, and vendor requests.
Partnered with seven brands to update brand corporate reframe.
created and applied floor plans, back wall schematics, product merchandise, brand adjacencies.
ACCESSORIES/ HANDBAGS / JEWELRY
Partnered and managed all three accessories departments with a team of four.
Planned and implemented monthly product priorities.
Connected with sister stores for monthly conversations regarding department implementations.
Curated shops buy price points, seasonal trends, and brand highlights.
consistently refreshing floors to adapt customer interaction.
Coached and partnered with sale associated, visual team, and department mangers to maintain floor legibility.
Create a back wall flex zone to adapt to the flow of product that comes into accessories.
Implemented company expectations in jewelry by working with floor associates and department manager.
KIDS / KIDS SHOES / BABIES / GEAR / KIDS DESIGNER
Managed and partnered with department management to implement product guidelines an product priorities
Create and apply floor plans, fixture concept, heat maps, and brand adjacencies.
Styled ages all across the youth spectrum.
Studied and equipped product knowledge, brand updates, product recalls, and regional product highlights.
Partnered with vendors, corporate planning team, designer brands, and Visual Merchandise strategy team.
Coached and managed Kid Designer, product knowledge, brand expectations, and brand adjacencies (one of 10 stores).
POV / VIA C / SCANDI
Reframe and implement corporate department framework.
Styled ages within early career, mid career, and late career customers.
Created and applied floor plans, heat maps, and brand adjacencies based on our specific store customer to deliver the most efficient customer services.
Partnered with management and store manger to coach sale associates with brand knowledge and brand targeted customers.
Curated fixture concepts to divide departments and to generate a cleat message between modern, premium denim, bohemian, Scandinavian, special occasion, and advance ready to wear.
TOPSHOP / TOPMAN
Coached department sale associates TOPSHOP / TOPMAN guidelines and expectations.
Studied and applied TOPSHOP / TOPMAN merchandise priories.
Showcased three major trends / brand focus (denim, Dressed up, and Causal/jersey)
Generated floor plans that highlighted TOPSHOP / TOPMAN focuses while maintaining the partnership with Nordstrom’s expectations.
Opened TOPSOP/TOPMAN stand alone store at the Grove, Los Angeles.
Transitioned TOPSHOP / TOPMAN out of Nordstrom and coached better practices with its new ownership ASOS
DESIGNER SHOES / WMN SHOES / MEN SHOES
Oversee Men’s shoe remodel and applied new designer shoe heat map.
Communicated with corporate with Men’s Designer reframe adaptations.
Create and implement floor plans, fixture concepts, Mannequin styling per shop, and department heat maps.
Maintain strong partnerships with department mangers through sig ordering, lighting, floor moves, department guidelines, and product priorities.
Coordinate and document events, Christian Louboutin and the giving shoe event.
DESIGNER HANDBAGS / FINE JEWELRY
Oversee designer handbags and Fine jewelry.
Coach department associates with product knowledge, designer brand guidelines, and designer brand expectations.
Manage three designer hard shop in handbags.
Oversee and implemented a floor plan for Jewelry remodel.
Partner with jewelry department manger through assistance with vendor visits, product knowledge, designer brand visits, designer band surveys, and department heat map / fixture usage.
Walk designer floor with vendors, providing them with any assistance if needed.
Partner with designer handbags manger with floor moves, product priorities, fixture usage, sale preparation, and corporate expectations.